Have you ever seen the recent Hyundai Sonata commercials? The specific one that caught my eye, or caught my despise, was where the older, distinguished, rich man, tried to offer the owner of Sonata a million dollars just to drive it for one night. (I couldn’t find the clip on YouTube, or anywhere else, so if anyone can point me to a source, please let me know).
My initial reaction was one of disgust as the words “Get Real!” came launching out of my mouth. I realize that maybe I should be the one ‘getting real’ if I’m trying to take commercials too seriously and actually believe that ads should be realistic. Still, I think this Sonata commercial goes beyond even nonsense.
In the clip, the owner thinks about the million dollar offer very briefly and replies with an emphatic ‘No!’ I have a few issues which turns my crank. First off, why would the rich man (with an air of snobbishness) even make such an offer if he could buy his own Sonata (many Sonatas) and drive it every night of his life, if he so chooses? And why would the Sonata owner refuse when he could have taken the money and bought a brand new Sonata (many Sonatas), if he so chooses? Why couldn’t this blind luck of an offer have come my way from a rich neighbour?
The rich man’s intentions? I don’t like the vibe that this ad is giving off. It’s as if the man is flaunting his wealth and purposely tempting someone with his power. He can buy any car he wants, but purposely tries to take away a vehicle that has personal meaning and memories to the owner. Maybe the rich man is testing a theory or hypothesis to see how many of us would throw away something we’ve grown attached to, even for just one night, for cold, hard cash. Maybe he is not offering a million dollars for the car, but actually for your soul, heart, and consciousness?
The Sonata owner’s intentions? In having him refuse the offer, the commercial is obviously promoting (or exaggerating) how valuable the Sonata is, how you will grow so attached with it, that you could not even afford to lose it for even one night, regardless of the cost or benefits.
My intentions? I don’t know. I maybe should be happy that the Sonata owner resisted and sent a message to the rich man that money isn’t everything. But how many of us in real life would be tested with a question of loyalty to our cars that even comes to the absurd situation presented in this commercial? Though I was upset at the commercial, maybe the ad had the desired effect on me because I’m still thinking about it. Or maybe I am more upset at the rich man than the car or the message. Either way, the commercial perhaps does a good job in raising discussion about various social status and value issues, but it sure doesn’t make me want to buy a Sonata.