When a visitor enters your premises, but is actually in the wrong place and looking for something/somewhere else, how do you usually respond? I think most of us quickly relay to the visitor that the current place is not correct and politely give directions to the desired location. That’s what I usually do.
Upon reflection, can this be a great opportunity to pump up customer service and promote the place that you work at? Even if the visitor did not intend to come to your place, if we create a strong impression, they may return in the future. And, instead of just quickly pointing the visitor to another direction, are we able to combine this with a quick sentence or two introducing what we do and what our services are?
We naturally think of keeping our regular customers satisfied and targeting specific customers to attract, but perhaps awareness to the potential of ‘accidental’ customers can create unexpected opportunities.